CBS licensed Whats In Your Mind-- for the promotional campaign of the crime drama series CRIMINAL MINDS, starring Mandy Patinkin . The song iwas featured as the core music for the 20 and 30 second-long CRIMINAL MINDS promotional commercials that ran heavy rotation on national CBS stations and affiliates, as well as on basic cable, radio and CBS website streaming.
Whats In Your Mind was discovered by CBS Director of Drama Promotions Brad Roe, through an iTunes search. According to Roe, The title of The Grip Weeds song had grabbed me, but it was the chorus that was exactly what we needed, as the lyrics sell the premise of the show. I also liked the energy of the song and felt that its contemporary sound would appeal to a younger demographic. The song was recorded at the House of Vibes and remixed there to great effect for the Rainbow Quartz reissue of The Sound Is In You.